2009 promises to be a year of profound change. Millions of people around the world are having a tough time, but periods of dramatic upheaval are also the best time to start or grow a business. Extraordinary times create extraordinary opportunities.
Now we can’t help you lose 20 pounds or learn to play the violin. But if you want to increase your income, spend more time with your family, finally launch your online business, monetize your blog, or just get in better touch with your inner entrepreneur, here are some of the best Copyblogger posts of 2008 to help you do exactly that.
http://adjix.com/i7x
Sunday, January 4, 2009
Thursday, January 1, 2009
Navigating the challenges of today's economy - 2009
2008 Was The Year of The Rat … On To 2009
They don’t call 2008 “The Year of the Rat” for nothing. Although some small businesses will emerge from 2008 relatively unscathed by the financial turmoil, it is likely that most will be affected negatively as we move ahead into a recessionary economy and the perils of uncertainty in the global economy. This period is likely to last at least 1-2 more years and could go longer. Although new and great challenges are always coupled with new opportunities, my feeling is that the best small business strategy moving ahead is to cut your expenses as much as possible, assume the recession could last for several years and seek stability more than growth unless you can grow the business very inexpensively.
Rather than borrowing to grow, consider options where you can effectively monetize your own time and experience towards the longer term goals rather than take on more business development expenses (and thus usually more debt) as one tends to do in a normal business environment. Following are a few examples:
http://blogs.openforum.com/2008/12/31/ten-tiny-things-every-small-business-owner-should-do-in-2009/
They don’t call 2008 “The Year of the Rat” for nothing. Although some small businesses will emerge from 2008 relatively unscathed by the financial turmoil, it is likely that most will be affected negatively as we move ahead into a recessionary economy and the perils of uncertainty in the global economy. This period is likely to last at least 1-2 more years and could go longer. Although new and great challenges are always coupled with new opportunities, my feeling is that the best small business strategy moving ahead is to cut your expenses as much as possible, assume the recession could last for several years and seek stability more than growth unless you can grow the business very inexpensively.
Rather than borrowing to grow, consider options where you can effectively monetize your own time and experience towards the longer term goals rather than take on more business development expenses (and thus usually more debt) as one tends to do in a normal business environment. Following are a few examples:
http://blogs.openforum.com/2008/12/31/ten-tiny-things-every-small-business-owner-should-do-in-2009/
Monday, September 8, 2008
In Your Face! 10 Crazy Marketing Stunts
Say it loud and proud with these funky, spunky, cheap ideas to get noticed.
Marketing is made up of many, many, many things all working to support one another and to touch your customers many times. And yes--I meant to say "many" that many times. Marketing is a process, not an event; you have to think marketing all the time. Read on ...
Marketing is made up of many, many, many things all working to support one another and to touch your customers many times. And yes--I meant to say "many" that many times. Marketing is a process, not an event; you have to think marketing all the time. Read on ...
Thursday, August 14, 2008
How to Lead: Discover the Leader Within You
The "How to Lead: Discover the Leader Within You" leadership system teaches the 48 essential skills needed to be an effective, respected leader.
It starts by helping you to evaluate your own leadership style, and learn to use your strengths and manage weaknesses. It then teaches the key skill-sets needed to lead effectively: Creation of a robust vision of the future; Motivation; Execution and Team member development. This course will give you the skills to be an effective, successful leader, and promises to transform our life.
How to Lead: Discover the Leader Within You
"How to Lead" is an incredibly high quality program, developed by true world experts.
It starts by helping you to evaluate your own leadership style, and learn to use your strengths and manage weaknesses. It then teaches the key skill-sets needed to lead effectively: Creation of a robust vision of the future; Motivation; Execution and Team member development. This course will give you the skills to be an effective, successful leader, and promises to transform our life.
How to Lead: Discover the Leader Within You
"How to Lead" is an incredibly high quality program, developed by true world experts.
Saturday, July 26, 2008
Seven Tips for Managing Price Increases
Consumers get hit with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and consumer sticker shock
http://hbswk.hbs.edu/item/5957.html
http://hbswk.hbs.edu/item/5957.html
Thursday, July 17, 2008
Women at the top
It started, as most discussions of this kind do, with a common lament: "How do we keep highly skilled, talented women executives from opting out of the workforce?" It ended with the four women charged with commenting on this nagging dilemma talking about the need for more flexible schedules. Yes, we hear that a lot, not only in the executive ranks, but in all walks of the work life. We hear it constantly. We hear it from women and we hear it from men.
But yesterday, we heard about it in terms of the executive suite, where some women manage to break through the glass ceiling that continues to exist in our business culture. Co-sponsored by The Week and The Conference Board, "Women in Power: Views From the Top," featured Catherine Kinney, president and COO of the New York Stock Exchange; Dr. Caroline Kovac, general manager, Healthcare and Life Sciences, IBM Corp.; Shelly Lazarus, chairman and CEO, Ogilvy & Mather Worldwide; and Suzy Welch, co-author, along with husband Jack Welch of Winning, and former editor of the Harvard Business Review. The discussion was moderated by none other than CNBC's "Money Honey" Maria Bartiromo, who expertly navigated the conversation.
The panelists, guided by Bartiromo, discussed a wide range of topics from corporate scandals and governance issues to balancing work and family, to China, the productivity of the U.S. workforce, and biotech. It was as topical a discussion as you could ever wish for from four women who, while they are in very different businesses, can relate to one another's climb to the top. But what the Minute found most interesting was the work/life balance discussion.
Article continues
But yesterday, we heard about it in terms of the executive suite, where some women manage to break through the glass ceiling that continues to exist in our business culture. Co-sponsored by The Week and The Conference Board, "Women in Power: Views From the Top," featured Catherine Kinney, president and COO of the New York Stock Exchange; Dr. Caroline Kovac, general manager, Healthcare and Life Sciences, IBM Corp.; Shelly Lazarus, chairman and CEO, Ogilvy & Mather Worldwide; and Suzy Welch, co-author, along with husband Jack Welch of Winning, and former editor of the Harvard Business Review. The discussion was moderated by none other than CNBC's "Money Honey" Maria Bartiromo, who expertly navigated the conversation.
The panelists, guided by Bartiromo, discussed a wide range of topics from corporate scandals and governance issues to balancing work and family, to China, the productivity of the U.S. workforce, and biotech. It was as topical a discussion as you could ever wish for from four women who, while they are in very different businesses, can relate to one another's climb to the top. But what the Minute found most interesting was the work/life balance discussion.
Article continues
Monday, July 7, 2008
The new PR - create experiences and relationships
PR is now about creating experiences and being a "professional relationship" expert
Robert Scoble
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