Subject Lines: 15 Rules to Write Them Right

Fifty characters could be all that stands between you and success in your next email campaign.

Fifty characters is all the space you have in a typical subject line to catch your reader's eye and entice him to open your email and take the action you want.

How could something so small make or break an email's success? Because many recipients use the subject line to decide whether to open or delete an email.

Subject lines are tricky devils, however. A good one can get your email opened in a flash, while a bad one could spell oblivion in the trash or junk file.

Because so much is riding on your subject line, we came up with 15 rules for crafting a good one. Be sure to review them before you send your next email campaign.

read on ...

How to make 2009 Your Best Year Ever

Did you know that online spending is predicted to INCREASE by 14% this year?



So despite what you're hearing about the current economy, this is still an EXCELLENT time to start or grow your Internet business!



And I've arranged to get you some FREE help doing it...



You've probably heard of Derek Gehl, right?



He's the Internet marketing guru that's made over $100 MILLION inonline sales as head of the Internet Marketing Center.



Derek's been hard at work, researching and identifying the BIGGEST online trends for 2009, and coming up with strategies that ANYONE can use to take advantage of these trends to make more money online this year than ever.



And now he's turned all of his research, predictions, and strategies into a two-hour online presentation...... and he's given me permission to give you unrestricted access to the whole thing for FREE!



But I know first-hand that, due to the time-sensitive nature of this information, Derek's only going to make it available for a short time, so if you want to find out how to not just survive in 2009, but actually THRIVE, you need to check it our right away:



http://www.internetmarketing.com/2009-goals/1087521



Best wishes for 2009

Leading transition - a new model for change

Change is nothing new to leaders, or their constituents. We understand by now that organizations cannot be just endlessly "managed," replicating yesterday's practices to achieve success. Business conditions change and yesterday's assumptions and practices no longer work. There must be innovation, and innovation means change.

Read on ....

Simply Solving the Puzzle

When most young children are given a puzzle to solve or put together that is especially challenging, most will make a good effort at solving it, but if unsuccessful will soon lose interest and abandon it. Some will even become angry at their failure to solve it and may throw a tantrum.
Contrast that with the experienced puzzle player who proceeds to put the puzzle together with an air of certain confidence that they will complete it. They know that they have all of the pieces of the puzzle before them so it is only a matter of finding out which pieces work where and once that's done the puzzle will be complete. Putting a piece in the wrong place is not a cause for concern; it's simply another step toward putting all of the pieces in their proper place.

more

Hiring in the modern world

Video:

Malcolm Gladwell (author of “Blink” and “The Tipping Point”) on the challenge of hiring in the modern world.

39 Resources To Launch a Business

- Most of Them Are Free! http://adjix.com/cgw9

Small business cost-cutting inspiration

In this economy, everyone’s looking for ways to cut down, and small businesses are no exception. One of the best ways to save money in business is to examine your annual expenses and consider how you can decrease those costs. Thankfully, there are some pretty amazing resources to help you figure out new ways to do just that. Check out what we consider to be the top 100 blogs for resources and inspiration to cutting your small business costs in 2009:



http://adjix.com/v4g7