Speech Technology and your business

Malcolm Gladwell will be speaking at the Speechtek conference.

Speech Technology at the Tipping Point
9:00 a.m. – 10:00 a.m.
Malcom Gladwell, Author - The Tipping Point & Blink

The market for speech technology topped the $1 billion mark in 2006, up 100% from 2 years ago. As adoption of speech systems increases in all parts of our lives, from our computers to our cars to customer relationships, it is clear that speech technology is at the tipping point. Hear from Malcolm Gladwell, who coined this phrase, about how he sees ideas, behaviors, and patterns moving through a population in much the same way as an epidemic. He posits that ideas can become contagious and reach a tipping point, just as a virus reaches critical mass. Learn what it takes to start a social epidemic and create change and how to push speech technology, and your businesses, toward the tipping point.

Malcolm Gladwell has an incomparable gift for generating value by interpreting groundbreaking research in psychology, sociology and neurology and applying it to business. In 2005, Time magazine named Malcolm one of its 100 Most Influential People. He is the author of two New York Times #1 bestsellers. Gladwell’s first book embedded the concept of The Tipping Point in our everyday vocabulary and gave organizations new tools for understanding how and why change happens, and how to create positive epidemics of ideas and behavior. In Blink, Gladwell analyzes first impressions—the judgments we make unconsciously and instinctively—and he explores how we can master this important aspect of successful decision-making.