Imagination Engineering: Your Toolkit for Business Creativity (Paperback) by Paul Birch
One of the most difficult questions facing managers and executives today is how to manage creativity. They must constantly re-create the fundamental nature of their businesses. This book provides an excellent review of some of the best cutting edge creativity technologies, as well as many useful new tools. The authors have outlined their practical processes into stages and each stage provides tools or activity exercise, an explanation of the techniques of the tools, and practical examples.
No comments:
Post a Comment