The process of writing a business plan helps ensure that all aspects of your business are focused on the same goal, and that you don't have any major gaps in your business model. And, of course, if you go out to borrow money or get investors, you will need to have a formal business plan in place to present to them. A business plan can also help you communicate more effectively with potential employees, partners and customers.
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Thursday, May 22, 2008
Saturday, May 10, 2008
Creating a Power-Packed Headline
Every part of your sales message is important. Your opening is crucial.
Your presentation of product benefits ... of proof and credibility elements ... of the offer and premiums ... of your guarantee ... and of your closing "ask-for-the-sale" copy are all critical.
But of all the things you do to produce a sale, nothing equals your headline when it comes to pushing response through the roof. In my 33 years in this business, I've seen great new headlines produce 25%, 35%, even 45% lifts in response and ROI.
Why are heads so important? Two reasons:
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