Friday, June 13, 2008

Customer Service - Listen up

Have you ever been sitting down for dinner and the phone rings with a telemarketer on the other end? You might hear: "I'm not selling anything; I just want to ask you a few questions. We are a research firm . . . ."Companies spend millions of dollars each year gathering data from potential customers, yet they fail to listen when an existing customer has something to say. Successful organizations have developed a process of listening to their customers and then doing something with what they hear. There are several ways to listen to your customer.

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