How to Pitch Editors and Producers
to Get Immediate Press Coverage
with Pam Lontos, CSP
Wouldn’t it be great if the media called you every day wanting to quote or interview you? You’d never have to pay for advertising. Your name would be in major outlets tied to your expertise, granting you celebrity status and raising your fees. However, most of us have to work to get anyone interested in what we have to say. So how can you propose yourself as a source without alienating key media players?Pam Lontos has learned from decades of pitching her clients as valuable resources. She’s discovered what works and what doesn’t work. She knows what will help you get in a producer or editor’s database and what irritates them. Her strategies have helped her clients get not only immediate coverage, but long-term exposure as well.
You will learn:
- how to start the telephone conversation to interest the editor/producer and what will cause them to hang up
- the most common mistake speakers/trainers/consultants/authors make when connecting with the media
- what you need to have researched before you pick up the phone or shoot off the e-mail inquiry
- how to wrap your expertise around breaking news or current events
- how to follow up without being a pest
- what TV and newspapers look for that’s different from magazines
Register or order the CD or MP3 recording. Note: people who register for the teleseminar will get the MP3 recording of the session for free.
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