How Investing in Intangibles -- Like Employee Satisfaction -- Translates into Financial Returns

Contrary to management theories developed in the Industrial Age, employee satisfaction is an important ingredient for financial success, according to a new research paper by Wharton finance professor Alex Edmans.

His findings also challenge the importance of short-term financial results and may have implications for investors interested in targeting socially responsible companies. The paper is titled, "Does the Stock Market Fully Value Intangibles? Employee Satisfaction and Equity Prices."

http://knowledge.wharton.upenn.edu/article/1873.cfm

Imagination Engineering: your toolkit for business creativity

Imagination Engineering: Your Toolkit for Business Creativity (Paperback)
by Paul Birch

One of the most difficult questions facing managers and executives today is how to manage creativity. They must constantly re-create the fundamental nature of their businesses. This book provides an excellent review of some of the best cutting edge creativity technologies, as well as many useful new tools. The authors have outlined their practical processes into stages and each stage provides tools or activity exercise, an explanation of the techniques of the tools, and practical examples.