Earn More and Work Less by “Expertizing” Your Book and Business

Earn More and Work Less by “Expertizing” Your Book and Business with Fern Reiss

If you’ve written and published a great book, don’t you deserve to see terrific book sales and an increase in your speaking and consulting? It’s time to consider “Expertizing” your book and business.

Expertizing is not only a way to get better media attention from journalists, it’s also a way to get more clients, more speaking engagements, and more sales.

Fern Reiss has Expertized authors, small businesses, large businesses, and nonprofits — everyone from the Hilton Hotels Corporation to the United Methodist Church.

Learn how to Expertize *your* book and business.

You will learn:

...What is “Expertising”?
...How to generate publicity for your book and business — online and off
...The five biggest (and most expensive) pitfalls of book marketing — and how to avoid them
...How to get the media to call *you* for quotes
...how to coin juicy sound bites and get into nearly any publication in the world
...How to get the benefits of a $100,000 PR campaign — while spending 0 to $2400
...How to earn a five-figure monthly income by leveraging your book into an association or subscription Web site

Register or order the CD or MP3 recording