Crunch Time - 8 cheap Marketing Tactics

Your business may be on a budget, but you can still pump up your visibility.

These 8 proven tactics will get you noticed on the cheap.

more ....

Video - Seth godin: sliced bread and other marketing delights

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Instant Fame: How to Pitch Editors and Producers

Instant Fame:
How to Pitch Editors and Producers
to Get Immediate Press Coverage
with Pam Lontos, CSP
Wouldn’t it be great if the media called you every day wanting to quote or interview you? You’d never have to pay for advertising. Your name would be in major outlets tied to your expertise, granting you celebrity status and raising your fees. However, most of us have to work to get anyone interested in what we have to say. So how can you propose yourself as a source without alienating key media players?

Pam Lontos has learned from decades of pitching her clients as valuable resources. She’s discovered what works and what doesn’t work. She knows what will help you get in a producer or editor’s database and what irritates them. Her strategies have helped her clients get not only immediate coverage, but long-term exposure as well.

You will learn:

• how to start the telephone conversation to interest the editor/producer and what will cause them to hang up
• the most common mistake speakers/trainers/consultants/authors make when connecting with the media
• what you need to have researched before you pick up the phone or shoot off the e-mail inquiry
• how to wrap your expertise around breaking news or current events
• how to follow up without being a pest
• what TV and newspapers look for that’s different from magazines

Register or order the CD or MP3 recording. Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Slack

A lot of corporations have seen dramatic decreases in revenue and have cut back projects as well. In many cases, this is accompanied by layoffs, and so everyone is working far harder.

But in other organizations, and for a lot of freelancers, there's more time than work. In other words, slack time.

Assume for a moment you don't have money to develop and launch something new. So, what are you going to do with the slack?

What can you build over the next year that will take time now and pay off later? How can you invest the slack to build a marketing asset that you'll own forever?

May I offer two suggestions:


http://sethgodin.typepad.com/seths_blog/2009/03/slack.html

The Power of Ordinary Practices

Seemingly mundane things that managers do can have great impact on their workers, says Professor Teresa Amabile. In this conversation with Professor Mike Roberts, she updates her ongoing research on creativity in the workplace by investigating how people's intense inner work lives affect their productivity—and how managers can encourage production.

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Become an Industry Expert ... in a Week

Become an Industry Expert ... in a Week
with Michael Soon Lee, MBA, CSP

“How’s your business in this economy?”

“Really down. I was well-placed in the financial services and auto industries.”

“Ouch. I see. Why don’t you start working in some other industries?”

“You know ... people don’t want to hire you unless you’re an expert, and I’m not an expert in other industries.”

“What if you could become an expert with credibility in another industry in a week?”

“That’s impossible.”

“Michael Lee did it. And he’s going to be in an SNN teleseminar to tell what he did. You should listen. Even if it takes you more than a week, he says that with focus and effort, you can move into a new niche a lot more quickly than you think.”

More details of this session below, then register or pre-order the CD or MP3. Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Red-hot sales negotiation

:
Everything You Need to Know to Close Deals, Build Relationships, and Create Win-Win Outcome by sPaul S. Goldner, Peter McKeon

Negotiation is more than just closing a sale. It’s the art of continuing a partnership that is successful for both parties. Red-Hot Sales Negotiation provides practical tips and strategies to help salespeople ... more

How to create your own strong economy this year

“... With Online Information Marketing”

Dear Friend,

Can I share a secret with you? This is actually a FANTASTIC time to start or expanda business.

Why?

Because there is a specific business model that's not only recession-proof but also allows you to control your own income, and it's called online information marketing. Not only is this the model I have used to build my own company up to millions of dollars a year, but hundreds of women and men just like YOU are using this model to either supplement their current business revenues, reinvent their previous business, or start a new business altogether.

Join Ali Brown on this FREE one-time teleseminar during which you'll learn:

The 5 ways you can recession-proof your business... starting today.

Why the Internet is still the BEST way to build a business FAST, and how to get started.

3 mistakes entrepreneurs make when taking their business online... and how YOU can avoid them

How to create easy information products that can generate you passive income while you work or play. (From an extra few hundred dollars a month to thousands a day!)

How you can claim $500 OFF my brand new 2009 Online Success Blueprint System -- featuring DVDs, CDs, and more!

Whether you're a stay-at-home mom who wants to work part-time or a full-on entrepreneur who is ready to break 7 figures, you won't want to miss this important updated information I have to share with you! Sign up now below to reserve your spot on this complimentary call.

http://www.consultpivotal.com/Aali.htm

Repackaging Your Content: Using New Mediafor SEO, Thought Leadership and Sales

with Albert Maruggi

Speakers, consultants and trainers are constantly creating content.

PowerPoint presentations, speeches, videos, demos.

You’re constantly sharing information online and off. But are you getting as much mileage as you can out of that content?

This teleseminar will help you think about new ways to publish, share and promote your content, your ideas and yourself.

Social media tools are inherently search engine-friendly and help you reach more people. Learn how the power of the Web can highlight the value you provide and solidify your standing as a thought leader in your niche. What would you be able to accomplish with more eyes and ears on more of your content?

You will learn how to:

Put your content in front of more eyeballs by making it “social,” findable and shareable

Use your content to squeeze out more “Google juice”

Benefit from thinking like a journalist

Get started on making valuable connections on the Web

Find influencers and potential clients online


Register or pre-order the CD or MP3 recording. Note our new policy: people who register for the teleseminar will get the MP3 recording of the session for free.

Special Limited-Time Offer:
If you want more information on using social media to promote your business, we suggest the MP3 recordings of two earlier programs to complement Albert’s program:

“Discover New Internet Publicity Strategies to Sell More Products and Get More Engagements” with Dan Janal

“Use Social Media Marketing to Grow Your Speaking & Consulting Business” with Ford Saeks

With your order of Albert’s teleseminar, CD or MP3, at checkout you will be offered these recordings.