Say it loud and proud with these funky, spunky, cheap ideas to get noticed.
Marketing is made up of many, many, many things all working to support one another and to touch your customers many times. And yes--I meant to say "many" that many times. Marketing is a process, not an event; you have to think marketing all the time. Read on ...
Monday, September 8, 2008
Thursday, August 14, 2008
How to Lead: Discover the Leader Within You
The "How to Lead: Discover the Leader Within You" leadership system teaches the 48 essential skills needed to be an effective, respected leader.
It starts by helping you to evaluate your own leadership style, and learn to use your strengths and manage weaknesses. It then teaches the key skill-sets needed to lead effectively: Creation of a robust vision of the future; Motivation; Execution and Team member development. This course will give you the skills to be an effective, successful leader, and promises to transform our life.
How to Lead: Discover the Leader Within You
"How to Lead" is an incredibly high quality program, developed by true world experts.
It starts by helping you to evaluate your own leadership style, and learn to use your strengths and manage weaknesses. It then teaches the key skill-sets needed to lead effectively: Creation of a robust vision of the future; Motivation; Execution and Team member development. This course will give you the skills to be an effective, successful leader, and promises to transform our life.
How to Lead: Discover the Leader Within You
"How to Lead" is an incredibly high quality program, developed by true world experts.
Saturday, July 26, 2008
Seven Tips for Managing Price Increases
Consumers get hit with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and consumer sticker shock
http://hbswk.hbs.edu/item/5957.html
http://hbswk.hbs.edu/item/5957.html
Thursday, July 17, 2008
Women at the top
It started, as most discussions of this kind do, with a common lament: "How do we keep highly skilled, talented women executives from opting out of the workforce?" It ended with the four women charged with commenting on this nagging dilemma talking about the need for more flexible schedules. Yes, we hear that a lot, not only in the executive ranks, but in all walks of the work life. We hear it constantly. We hear it from women and we hear it from men.
But yesterday, we heard about it in terms of the executive suite, where some women manage to break through the glass ceiling that continues to exist in our business culture. Co-sponsored by The Week and The Conference Board, "Women in Power: Views From the Top," featured Catherine Kinney, president and COO of the New York Stock Exchange; Dr. Caroline Kovac, general manager, Healthcare and Life Sciences, IBM Corp.; Shelly Lazarus, chairman and CEO, Ogilvy & Mather Worldwide; and Suzy Welch, co-author, along with husband Jack Welch of Winning, and former editor of the Harvard Business Review. The discussion was moderated by none other than CNBC's "Money Honey" Maria Bartiromo, who expertly navigated the conversation.
The panelists, guided by Bartiromo, discussed a wide range of topics from corporate scandals and governance issues to balancing work and family, to China, the productivity of the U.S. workforce, and biotech. It was as topical a discussion as you could ever wish for from four women who, while they are in very different businesses, can relate to one another's climb to the top. But what the Minute found most interesting was the work/life balance discussion.
Article continues
But yesterday, we heard about it in terms of the executive suite, where some women manage to break through the glass ceiling that continues to exist in our business culture. Co-sponsored by The Week and The Conference Board, "Women in Power: Views From the Top," featured Catherine Kinney, president and COO of the New York Stock Exchange; Dr. Caroline Kovac, general manager, Healthcare and Life Sciences, IBM Corp.; Shelly Lazarus, chairman and CEO, Ogilvy & Mather Worldwide; and Suzy Welch, co-author, along with husband Jack Welch of Winning, and former editor of the Harvard Business Review. The discussion was moderated by none other than CNBC's "Money Honey" Maria Bartiromo, who expertly navigated the conversation.
The panelists, guided by Bartiromo, discussed a wide range of topics from corporate scandals and governance issues to balancing work and family, to China, the productivity of the U.S. workforce, and biotech. It was as topical a discussion as you could ever wish for from four women who, while they are in very different businesses, can relate to one another's climb to the top. But what the Minute found most interesting was the work/life balance discussion.
Article continues
Monday, July 7, 2008
The new PR - create experiences and relationships
PR is now about creating experiences and being a "professional relationship" expert
Robert Scoble
Sunday, June 22, 2008
Stop paying your business expenses
Jay Conrad Levinson, the father of GuerrillaMarketing, has created a report called
“The Guerrilla Balance Sheet”
which claims that businesses can turn their expenses into profit centers.
The idea is that if you profit at everything you do you’ll never run out of cash again…
Jay produced a video at http://www.consultpivotal.com/Afebene.htm
Do you think it’s possible?
The report certainly convinced me some of my biggest business and marketing expenses can be turned into profit centers simply and easily.
In fact, some of it I was almost doing!
This provided the missing piece...
I’ll be able to do a whole lot more marketing now…
So get ready to hear more from me...
Bronwyn Ritchie
PS According to Jay this is a continuation of a trend. It used to cost a lot to send a message to your target market...then came email which was free…and now you can actually profit off your marketing...
See for yourself at http://www.consultpivotal.com/Afebene.htm
“The Guerrilla Balance Sheet”
which claims that businesses can turn their expenses into profit centers.
The idea is that if you profit at everything you do you’ll never run out of cash again…
Jay produced a video at http://www.consultpivotal.com/Afebene.htm
Do you think it’s possible?
The report certainly convinced me some of my biggest business and marketing expenses can be turned into profit centers simply and easily.
In fact, some of it I was almost doing!
This provided the missing piece...
I’ll be able to do a whole lot more marketing now…
So get ready to hear more from me...
Bronwyn Ritchie
PS According to Jay this is a continuation of a trend. It used to cost a lot to send a message to your target market...then came email which was free…and now you can actually profit off your marketing...
See for yourself at http://www.consultpivotal.com/Afebene.htm
Friday, June 13, 2008
Customer Service - Listen up
Have you ever been sitting down for dinner and the phone rings with a telemarketer on the other end? You might hear: "I'm not selling anything; I just want to ask you a few questions. We are a research firm . . . ."Companies spend millions of dollars each year gathering data from potential customers, yet they fail to listen when an existing customer has something to say. Successful organizations have developed a process of listening to their customers and then doing something with what they hear. There are several ways to listen to your customer.
REad on ...
REad on ...
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