Master the camera to expand your exposure

with Shawne Duperon

Your speaking, training and consulting career can be helped or hindered by how you come across on camera, whether it’s a media interview, your demo DVD or a YouTube segment. Video media exposure can expand your visibility exponentially to potential customers and powerfully cement your credibility — when you use it well! If not, it can actually hurt your brand.

Using on-camera strategies and tactics, Shawne shares all the inside secrets to become exquisite on camera.
In this content-rich teleseminar, you will learn:

How to avoid on-camera mistakes
How to “dance” in a TV interview
Where to look when you’re on-camera
The best camera-ready clothing to wear
The difference between taped and live interviews
How to talk in 2- to 3-sentence “sound bites”
Why the first question is the most important
When and why you should “parrot” the reporter
How to meet both the reporter’s needs and your messaging goals
After this session with former TV reporter Shawne Duperon, you will understand how to be outrageously charismatic on camera. Over the last 20 years, five-time Emmy award winner Shawne has interviewed presidents, celebrities and sports stars. She’s filmed Colin Powell, Jimmy Carter, Hillary Clinton, John McCain, Morgan Freeman, YoYo Ma, Phil Mickelson and Bill Cosby to name a few. She knows what it takes to be great on camera and have reporters, producers and editors coming back for more.

Register or order the CD or MP3 recording. Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Get Free Publicity to Grow Your Business

with Susan Young

Most entrepreneurs would love to have someone else promote their business. What if you could have dozens of stories touting your services and/or products without your paying a dime? And what if that publicity was designed to make your phone ring with interested prospects calling you?

Many people believe that just writing an “announcement” press release and putting it on PRWire will get their phone ringing. Then they’re disappointed when nothing happens. They don’t understand how to get inside the media professional’s head to want to do a story.

Susan Young, award-winning media expert, will share her inside information learned from being a journalist and media expert. This program is designed for those who want to get “free press” and make more money now!

You will learn:
. how to create news and news releases to promote your projects
. key ways to write press releases and pitches that get covered
. the top 3 complaints of news decision-makers
. the inside mindset of reporters and producers
. top 10 do’s & don’ts of writing press releases that get noticed
. how to develop relationships with reporters so they welcome your contact
. 7 ways to get “free press”

Register or order the CD or MP3 recording
Date: Wednesday, January 21
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
Length: 60 minutes
Cost: $25