Your flagship product

What's a flagship product?

A flagship product is a product or service that you and your business becomes identified with. It's something that communicates a concept or a solution that people automatically and favorably associate with you.

What a flagship product does is give you and your business instant credibility. When people purchase your flagship product, they are more likely to buy other products and services from you.

A flagship product should have the following characteristics:

Internet marketing - adwords and membership sites

This is an excellent video...

http://www.armandmorin.com/72hours/x.php?af=424609

Watch it and you'll learn strategies you can
implement right away to improve your Google
Adwords campaigns as well as how to build
profitable membership sites.

Just be aware that the video will be taken
down on Sunday (so you should watch it now).

Here is the link again:

http://www.armandmorin.com/72hours/x.php?af=424609

Change manifesto - Elegant thinking

One Million.
That’s how many ideas Toyota implements each year. Do the math: 3000 ideas a day. That number, more than anything else, explains why Toyota appears to be in a league all their own, playing offense on a field of innovation, while their competitors remain caught in a crossfire of cost-cutting.
Here’s the thing: it’s not about the cars. It’s about ideas. And the people with those ideas. But not just any ideas. Mostly tiny ones, but effective ones nonetheless—elegant solutions to realworld problems. Not grand slam homeruns, but groundball singles implemented all across the company by associates that view their role not to be simply doing the work, but taking itto the next level…every day, in some little way. Good enough never is. When an entire organization thinks like that, it becomes unstoppable. Like a number of other market leaders, Toyota recognizes that companywide innovation is a matter of assembling a group of talented people in an environment where innovation is required by everyone at every level. To create that environment, Toyota employs systems and structures that neutralize the typical barriers to ingenuity and release individuals to realize significance through their work.
The cumulative effect is astounding: Toyota has a market value worth nearly as much as all the other carmakers combined. What’s difficult to understand, though, is what Toyota associates have known all along: their vaunted automobiles and assembly techniques are simply visible outcomes

That is an excerpt from Mathew may's latest manifesto: Elegant thinking.

Matthew E. May is the author of The Elegant Solution: Toyota’s Formula for Mastering Innovation (Free Press, October 2006) from which this manifesto is adapted. He is a longtime Toyota business partner, holding a key advisory role with the University of Toyota for over eight years. As a master Toyota instructor and founder of Los Angeles-based management education firm, Aevitas, he partners with management teams to achieve excellence in innovation, working with a number of well known organizations, including Wells Fargo, The Department of Defense, Quadrant Homes, and Los Angeles Police Department. A graduate of the Wharton School and Johns Hopkins University, he lives with his wife and daughters in southern California, where he is an avid cyclist.

You can read the latest manifesto here.

Master the camera to expand your exposure

with Shawne Duperon

Your speaking, training and consulting career can be helped or hindered by how you come across on camera, whether it’s a media interview, your demo DVD or a YouTube segment. Video media exposure can expand your visibility exponentially to potential customers and powerfully cement your credibility — when you use it well! If not, it can actually hurt your brand.

Using on-camera strategies and tactics, Shawne shares all the inside secrets to become exquisite on camera.
In this content-rich teleseminar, you will learn:

How to avoid on-camera mistakes
How to “dance” in a TV interview
Where to look when you’re on-camera
The best camera-ready clothing to wear
The difference between taped and live interviews
How to talk in 2- to 3-sentence “sound bites”
Why the first question is the most important
When and why you should “parrot” the reporter
How to meet both the reporter’s needs and your messaging goals
After this session with former TV reporter Shawne Duperon, you will understand how to be outrageously charismatic on camera. Over the last 20 years, five-time Emmy award winner Shawne has interviewed presidents, celebrities and sports stars. She’s filmed Colin Powell, Jimmy Carter, Hillary Clinton, John McCain, Morgan Freeman, YoYo Ma, Phil Mickelson and Bill Cosby to name a few. She knows what it takes to be great on camera and have reporters, producers and editors coming back for more.

Register or order the CD or MP3 recording. Note: people who register for the teleseminar will get the MP3 recording of the session for free.

14 quick and successful adword tricks

You'll like this...

Yesterday a course was released showing
people how to get tremendous results with
their pay per click campaigns.

The good news is, you won't have to wade
through thousands of pages to figure it out.

It's just 14 quick tricks that will have an
immediate impact on your sales.

Take a look:

http://www.secretadwordtips.com/x.php?af=424609

The tips are brought to you by someone who's
ads are being shown 7-10 MILLION times a DAY!

...PLUS...

His ad costs are a ridiculously low rate.

How does he do it?

It's revealed in these 14 Secret Adword Tips:

http://www.secretadwordtips.com/x.php?af=424609

Enjoy!

7 fantastic free business card apps for the iphone

Now that we’ve seen the rise of social media, and we know we can use the Web to go green, isn’t it about time we find a better way to exchange contact information with each other? We think so.

Thankfully the iPhone has become a platform for utility applications that help us do just that. Each of these applications will help you get your contact info, or that of a friend, off your phone and into someone else’s address book. Best of all, they’re all free. Ain’t that grand? more ...

What to Do About Social Media Overload, or How to Network Online and Still Have Time to Run Your Business

LinkedIn. Facebook. Twitter. YouTube. MySpace. StumbleUpon.

And the list goes on. With so many options available today, it’s easy to experience social media overload.

Anyone who knows me, knows that I’m a big fan of social media and how it can help you generate buzz and develop your business. But it can be overwhelming, even addictive for some. With new social sites popping up every day, how do you make the most of the opportunities social media provides and still have time to run your business?

Here’s my advice:

Creating a Power-packed Headline

By Clayton Makepeace

Every part of your sales message is important. Your opening is crucial. Your presentation of

product benefits ... of proof and credibility elements ... of the offer and premiums ... of your guarantee ... and of your closing "ask-for-the-sale" copy are all critical.

But of all the things you do to produce a sale, nothing equals your headline when it comes to pushing response through the roof. In my 33 years in this business, I've seen great new headlines produce 25%, 35%, even 45% lifts in response and ROI.

Why are heads so important? Two reasons:

4 Killer Team-Building Tips.

Legendary Duke basketball coach Mike Krzyzewski told an audience of business executives how he builds winning teams. Here, from a panel discussion at the Milken Institute Global Conference in Los Angeles Monday, are a few of his pointers.

Video: How Twitter's spectacular growth is being driven by unexpected uses

In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves.

Backlash: How Early Adopters React When the Mass Market Embraces a New Brand

A well-established principle of product development holds that a small group of early adopters can spur mass-market acceptance of a new product. What is less well understood is how those early adopters react when that product or its brand is accepted by the mass market. As Wharton marketing professors David Reibstein and John Zhang explain in this video, the company could experience a backlash as early adopters move on to other new products. A case in point: Porsche saw a decline in sports car sales after it entered the SUV mass market. Research by Reibstein and Zhang discusses reasons for the backlash and suggests a strategy for dealing with it.

http://knowledge.wharton.upenn.edu/article/2189.cfm

Subject lines - 15 rules to Write them Right

Fifty characters could be all that stands between you and success in your next email campaign.

Fifty characters is all the space you have in a typical subject line to catch your reader's eye and entice him to open your email and take the action you want.

How could something so small make or break an email's success? Because many recipients use the subject line to decide whether to open or delete an email.

Subject lines are tricky devils, however. A good one can get your email opened in a flash, while a bad one could spell oblivion in the trash or junk file.

Because so much is riding on your subject line, we came up with 15 rules for crafting a good one. Be sure to review them before you send your next email campaign. >>>

Time for a Data Diet? Deciding What Customer Information to Keep -- and What to Toss

Heartland Payment Systems, a credit card processor, may have had up to 100 million records exposed to malicious hackers.

Payment processors CheckFree and RBS Worldpay, and employment site Monster.com have all reported data breaches in recent months, as have universities and government agencies.

Experts at Wharton say that personal data is increasingly a liability for companies, and suggest that part of the solution may be minimizing the customer information these companies keep.

http://knowledge.wharton.upenn.edu/article/2186.cfm

Marketing your business with your mouth

Promote yourself to the masses by becoming an expert speaker at your target market's events.

It's always amazing to me that when I speak at an association meeting, conference or breakout session at a convention, people always come up to me afterwards to inquire about hiring me. It doesn't matter what the audience size is--it always happens.

Which got me thinking: When I make a sales call on a prospect or customer, I'm really making a similar presentation--with one exception: The audience size is one. So speaking in front of any larger audience is basically a mass sales call. And the best part of that is, you're able to make your pitch at one time to an audience made up of dozens or even hundreds of potential customers. >>>

Simply Irresistible! How to Sell More From the Stage … Easily, Effortlessly, and Authentically

We’re fed up with all the B.S. being taught on how to speak to sell. Listen to the girls in the know on how to make the dough… you CAN be yourself, have integrity, have fun, and sell a TON! (And we’ve got BIG paydays to prove it.) Our step-by-step formula will show you how...

• Do you enjoy speaking in front of audiences and sharing your message, but wish you would make more money from it?
• Are you confused exactly HOW to make an offer without being salesy or pushy?
• Have you spent thousands on “train the trainer” courses on how to sell from the stage, but their methods feel completely inauthentic and uncomfortable?
• Do you get through your pitch on stage OK, but feel gross afterwards – like you need a shower?
• And, most importantly, are you starting to think the ‘old boys’ model of speaking to sell is OVER, and you’re looking for the way that WORKS?

Well, you’re in the right place. And we can’t wait to help you!

From this program, you’ll discover…

• Lisa’s simple, no-cost ways to DRAMATICALLY increase your sales during live presentations by 20-50%... or more.
• Ali’s TOP 3, must do, simple sales techniques that will cause the stampede of on-the-spot, back-of-the-room SALES you've been looking for…and they cost nothing to implement!
• The #1 mistake most new speakers make when outlining their presentation that KILLS their sales – and what to do instead.
• Our secret formula on how to “reverse engineer” your talk based on the RESULTS you want! (Once you learn this, you’ll never again doubt what to put in your talk… and what to leave out.)
• How to avoid “springing” your offer on your audience, and instead gently EASE them into not only HAPPILY expecting it, but looking forward to it!
• 3 easy ways to CONNECT with your audience that will have them with you for the entire ride.
• Our secrets to BEING YOURSELF and in complete authenticity and integrity – and still make a ton of sales on stage!
• Simple tricks to using NOTES if you want to! (We both do, but we’ll show you how to do it without looking foolish.)
• Why you DON’T need to script your entire talk like some trainers would make you believe. (But there are some parts you need to know inside and out – otherwise you’ll likely blow it.)
• How to tell if you’re TEACHING TOO MUCH and SELLING TOO LITTLE, or vice versa. (Our simple formula will take all the guesswork out of figuring out this very fine line!)
• MAGIC WORDS that -- when used in your talk title, products, and offer -- will have your audience members lining up to buy! (You’ll be amazed at what a difference changing a few words will make.)
• EASY BONUSES you can offer that cost little or nothing but have HIGH perceived value to your prospects and push them over the edge to buy.
• How to PACKAGE what you have… so that it’s a solid offer (no fluff) that’s simply IRRESISTIBLE! (They’ll feel foolish NOT buying.)
• What PRICE POINT sells BEST? It depends on your offer, audience, and venue. You’ll discover our simple formula to it.
• Should you offer one item, a menu of items, or a total package? We’ll tell you how to pitch each, and how to decide which one will work BEST for you.
• The BIG DIFFERENCE between selling at small events versus larger ones – how you sell is critical, and we’ll go through our guidelines for each.
• How to not BOMB during a lunch presentation.
• Should you offer PAYMENT PLANS? The pros and cons, and how to not have these backfire on you.
• How to avoid RUSHING your offer and feel GOOD about taking your time to explain it all to your audience.
• Why you should never use PRESSURE with your audience, but instead use __________.
• ORDER FORMS: How to design them, what to put on them, and what to leave off them. WHEN to hand them out, HOW to hand them out, and to WHOM.
• 3 OFFERS you can make to your audience when your event host will not let you sell! (You’ll love these easy tricks that feel good for everyone, and you still walk away with prospects in the bag.)
• Easy ways to use any presentation to also help BUILD YOUR LIST – even when you can’t sell.
• THE SECRET to closing “DELAYERS”. This is a great no-pressure way to close those folks who tell you they need to "sleep on it, ask their spouse, move some money around, etc." (We will give you the MILLION-DOLLAR TIP on how to interact with these people while honoring them and WITHOUT BEING PUSHY!)
• What NEVER to do right before you make your offer – this seemingly feel-good gesture will KILL your sales!
• How to motivate your prospects to take action and buy NOW. No more "thinking about it." (They'll be ready to buy your offering today!)

Step-by-step, how to make BIG money as a platform presenter. You'll be guided through a plethora of ways to boost your sales, all spelled out for your simple implementation.

You’ll learn exactly how to structure and present truly IRRESISTIBLE OFFERS that close sales EFFORTLESSLY -- on the spot!

Click and we'll get you all the information you need to get started...

What Does It Take To Be A Successful Freelancer?

Making the move to working for yourself isn’t always easy, regardless of how prepared you are. And if you’ve become self-employed as a result of circumstances beyond your control, it can be even more difficult. Being successful at freelancing takes a combination of freelance-friendly personality characteristics and an ability to face and conquer challenges. Here’s a look at the benefits, challenges and some must-have characteristics and traits that make a freelancer successful. ... more

To build up innovation, break down your networks

I recently had the pleasure of attending a conference with quite a few interesting entrepreneurs and innovators. Several contrasts between innovators from large companies and those more accustomed to working within independent startups caught my attention. The starkest was the relative fluidity and ease with which the startup crowd circulated, made new connections, and exchanged ideas.

Entrepreneurs believe in the power of networking. Many are very good at it. They become good because they recognize that most people with interesting notions usually have only one piece of a puzzle. Often unexpected combinations of ideas, or chance meetings of people with complimentary perspectives, ignite genuine breakthroughs.
Read more ...

Crunch Time - 8 cheap Marketing Tactics

Your business may be on a budget, but you can still pump up your visibility.

These 8 proven tactics will get you noticed on the cheap.

more ....

Video - Seth godin: sliced bread and other marketing delights

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Instant Fame: How to Pitch Editors and Producers

Instant Fame:
How to Pitch Editors and Producers
to Get Immediate Press Coverage
with Pam Lontos, CSP
Wouldn’t it be great if the media called you every day wanting to quote or interview you? You’d never have to pay for advertising. Your name would be in major outlets tied to your expertise, granting you celebrity status and raising your fees. However, most of us have to work to get anyone interested in what we have to say. So how can you propose yourself as a source without alienating key media players?

Pam Lontos has learned from decades of pitching her clients as valuable resources. She’s discovered what works and what doesn’t work. She knows what will help you get in a producer or editor’s database and what irritates them. Her strategies have helped her clients get not only immediate coverage, but long-term exposure as well.

You will learn:

• how to start the telephone conversation to interest the editor/producer and what will cause them to hang up
• the most common mistake speakers/trainers/consultants/authors make when connecting with the media
• what you need to have researched before you pick up the phone or shoot off the e-mail inquiry
• how to wrap your expertise around breaking news or current events
• how to follow up without being a pest
• what TV and newspapers look for that’s different from magazines

Register or order the CD or MP3 recording. Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Slack

A lot of corporations have seen dramatic decreases in revenue and have cut back projects as well. In many cases, this is accompanied by layoffs, and so everyone is working far harder.

But in other organizations, and for a lot of freelancers, there's more time than work. In other words, slack time.

Assume for a moment you don't have money to develop and launch something new. So, what are you going to do with the slack?

What can you build over the next year that will take time now and pay off later? How can you invest the slack to build a marketing asset that you'll own forever?

May I offer two suggestions:


http://sethgodin.typepad.com/seths_blog/2009/03/slack.html

The Power of Ordinary Practices

Seemingly mundane things that managers do can have great impact on their workers, says Professor Teresa Amabile. In this conversation with Professor Mike Roberts, she updates her ongoing research on creativity in the workplace by investigating how people's intense inner work lives affect their productivity—and how managers can encourage production.

... more

Become an Industry Expert ... in a Week

Become an Industry Expert ... in a Week
with Michael Soon Lee, MBA, CSP

“How’s your business in this economy?”

“Really down. I was well-placed in the financial services and auto industries.”

“Ouch. I see. Why don’t you start working in some other industries?”

“You know ... people don’t want to hire you unless you’re an expert, and I’m not an expert in other industries.”

“What if you could become an expert with credibility in another industry in a week?”

“That’s impossible.”

“Michael Lee did it. And he’s going to be in an SNN teleseminar to tell what he did. You should listen. Even if it takes you more than a week, he says that with focus and effort, you can move into a new niche a lot more quickly than you think.”

More details of this session below, then register or pre-order the CD or MP3. Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Red-hot sales negotiation

:
Everything You Need to Know to Close Deals, Build Relationships, and Create Win-Win Outcome by sPaul S. Goldner, Peter McKeon

Negotiation is more than just closing a sale. It’s the art of continuing a partnership that is successful for both parties. Red-Hot Sales Negotiation provides practical tips and strategies to help salespeople ... more

How to create your own strong economy this year

“... With Online Information Marketing”

Dear Friend,

Can I share a secret with you? This is actually a FANTASTIC time to start or expanda business.

Why?

Because there is a specific business model that's not only recession-proof but also allows you to control your own income, and it's called online information marketing. Not only is this the model I have used to build my own company up to millions of dollars a year, but hundreds of women and men just like YOU are using this model to either supplement their current business revenues, reinvent their previous business, or start a new business altogether.

Join Ali Brown on this FREE one-time teleseminar during which you'll learn:

The 5 ways you can recession-proof your business... starting today.

Why the Internet is still the BEST way to build a business FAST, and how to get started.

3 mistakes entrepreneurs make when taking their business online... and how YOU can avoid them

How to create easy information products that can generate you passive income while you work or play. (From an extra few hundred dollars a month to thousands a day!)

How you can claim $500 OFF my brand new 2009 Online Success Blueprint System -- featuring DVDs, CDs, and more!

Whether you're a stay-at-home mom who wants to work part-time or a full-on entrepreneur who is ready to break 7 figures, you won't want to miss this important updated information I have to share with you! Sign up now below to reserve your spot on this complimentary call.

http://www.consultpivotal.com/Aali.htm

Repackaging Your Content: Using New Mediafor SEO, Thought Leadership and Sales

with Albert Maruggi

Speakers, consultants and trainers are constantly creating content.

PowerPoint presentations, speeches, videos, demos.

You’re constantly sharing information online and off. But are you getting as much mileage as you can out of that content?

This teleseminar will help you think about new ways to publish, share and promote your content, your ideas and yourself.

Social media tools are inherently search engine-friendly and help you reach more people. Learn how the power of the Web can highlight the value you provide and solidify your standing as a thought leader in your niche. What would you be able to accomplish with more eyes and ears on more of your content?

You will learn how to:

Put your content in front of more eyeballs by making it “social,” findable and shareable

Use your content to squeeze out more “Google juice”

Benefit from thinking like a journalist

Get started on making valuable connections on the Web

Find influencers and potential clients online


Register or pre-order the CD or MP3 recording. Note our new policy: people who register for the teleseminar will get the MP3 recording of the session for free.

Special Limited-Time Offer:
If you want more information on using social media to promote your business, we suggest the MP3 recordings of two earlier programs to complement Albert’s program:

“Discover New Internet Publicity Strategies to Sell More Products and Get More Engagements” with Dan Janal

“Use Social Media Marketing to Grow Your Speaking & Consulting Business” with Ford Saeks

With your order of Albert’s teleseminar, CD or MP3, at checkout you will be offered these recordings.

Subject Lines: 15 Rules to Write Them Right

Fifty characters could be all that stands between you and success in your next email campaign.

Fifty characters is all the space you have in a typical subject line to catch your reader's eye and entice him to open your email and take the action you want.

How could something so small make or break an email's success? Because many recipients use the subject line to decide whether to open or delete an email.

Subject lines are tricky devils, however. A good one can get your email opened in a flash, while a bad one could spell oblivion in the trash or junk file.

Because so much is riding on your subject line, we came up with 15 rules for crafting a good one. Be sure to review them before you send your next email campaign.

read on ...

How to make 2009 Your Best Year Ever

Did you know that online spending is predicted to INCREASE by 14% this year?



So despite what you're hearing about the current economy, this is still an EXCELLENT time to start or grow your Internet business!



And I've arranged to get you some FREE help doing it...



You've probably heard of Derek Gehl, right?



He's the Internet marketing guru that's made over $100 MILLION inonline sales as head of the Internet Marketing Center.



Derek's been hard at work, researching and identifying the BIGGEST online trends for 2009, and coming up with strategies that ANYONE can use to take advantage of these trends to make more money online this year than ever.



And now he's turned all of his research, predictions, and strategies into a two-hour online presentation...... and he's given me permission to give you unrestricted access to the whole thing for FREE!



But I know first-hand that, due to the time-sensitive nature of this information, Derek's only going to make it available for a short time, so if you want to find out how to not just survive in 2009, but actually THRIVE, you need to check it our right away:



http://www.internetmarketing.com/2009-goals/1087521



Best wishes for 2009

Leading transition - a new model for change

Change is nothing new to leaders, or their constituents. We understand by now that organizations cannot be just endlessly "managed," replicating yesterday's practices to achieve success. Business conditions change and yesterday's assumptions and practices no longer work. There must be innovation, and innovation means change.

Read on ....

Simply Solving the Puzzle

When most young children are given a puzzle to solve or put together that is especially challenging, most will make a good effort at solving it, but if unsuccessful will soon lose interest and abandon it. Some will even become angry at their failure to solve it and may throw a tantrum.
Contrast that with the experienced puzzle player who proceeds to put the puzzle together with an air of certain confidence that they will complete it. They know that they have all of the pieces of the puzzle before them so it is only a matter of finding out which pieces work where and once that's done the puzzle will be complete. Putting a piece in the wrong place is not a cause for concern; it's simply another step toward putting all of the pieces in their proper place.

more

Hiring in the modern world

Video:

Malcolm Gladwell (author of “Blink” and “The Tipping Point”) on the challenge of hiring in the modern world.

39 Resources To Launch a Business

- Most of Them Are Free! http://adjix.com/cgw9

Small business cost-cutting inspiration

In this economy, everyone’s looking for ways to cut down, and small businesses are no exception. One of the best ways to save money in business is to examine your annual expenses and consider how you can decrease those costs. Thankfully, there are some pretty amazing resources to help you figure out new ways to do just that. Check out what we consider to be the top 100 blogs for resources and inspiration to cutting your small business costs in 2009:



http://adjix.com/v4g7

7 Tips for leaving the office earlier

1. Stop participating in the cultural rules. Commit to getting out the door on time. Who decided that you should work until 7:00 p.m.? How much is the time "you're devoting because you're a salaried employee and obligated to do what it takes to get the job done" worth?

... more

Special Report: Marketing Wisdom 2009 - free download

Download Your Complimentary PDF of Real-Life Lessons Learned

This free copy of the Marketing Wisdom 2009 report comes from Sherpa who produce a constnt flow of marketing case-studies and practical know-how. It features a new collection of some of the best real-life lessons learned last year by marketers worldwide.

Click to download your PDF

Thanks to the hundreds of MarketingSherpa readers who contributed stories on email, search, social media and much more for this seventh annual report. The Editorial team pored over those stories to come up with the "best" test results and practical advice at big and small organizations alike.

And a big thank you to Omniture, which is covering the production costs for this report for the fifth year as a service to the marketing community.

That link again.

They do ask one thing with their reuse policy: Please do not cut, edit or otherwise alter the Wisdom Report in any way when you distribute it. Thanks - and enjoy the wisdom you will receive in this Special Report.

Book - Setting the table

Pivotal Book:

Setting the Table - the Transforming Power of Hospitality in Business


Is the customer always right? According to Danny Meyer, one of America's leading restaurateurs, the answer is no--but "they must always feel heard."

In this landmark book, Danny shares the lessons he's learned while developing the winning recipe for doing the business he calls "enlightened hospitality."

This innovative philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors.

This way of prioritizing stands the more traditional business model on their heads, but Danny considers it the foundation of every success that he and his restaurants have achieved. He hired "genuine, happy, optimistic" people.

They shared their good feelings with customers. And customers felt liked and valued. They became regulars --- and if the secret of a successful long-term enterprise is not Repeat Business, what is it?

more on Setting the Table

Attitude... The key ingredient for success

Everything begins and ends with your attitude. It is the foundation for our success. In fact, in many companies a good attitude is not only nice, but also essential. It keeps people from getting hired and in other cases it is a reason for dismissal. For example, if you apply for a job at one major hotel chain and you do not smile at least five times in a five -minute interview then your chances for getting hired are almost non-existent. In another instance, one major hardware store has managers who observe employees and if they see anyone with a bad attitude they relieve them of their duties immediately. All this "attitude" stuff may seem fluffy to some, but to attract and keep clients we must project an upbeat, caring and concerned attitude. A recent survey stated it best when they asked clients why they don't go back to a business. The overwhelming response was "an attitude of indifference by the owner, manager or employee."

... more

Earn More and Work Less by “Expertizing” Your Book and Business

Earn More and Work Less by “Expertizing” Your Book and Business with Fern Reiss

If you’ve written and published a great book, don’t you deserve to see terrific book sales and an increase in your speaking and consulting? It’s time to consider “Expertizing” your book and business.

Expertizing is not only a way to get better media attention from journalists, it’s also a way to get more clients, more speaking engagements, and more sales.

Fern Reiss has Expertized authors, small businesses, large businesses, and nonprofits — everyone from the Hilton Hotels Corporation to the United Methodist Church.

Learn how to Expertize *your* book and business.

You will learn:

...What is “Expertising”?
...How to generate publicity for your book and business — online and off
...The five biggest (and most expensive) pitfalls of book marketing — and how to avoid them
...How to get the media to call *you* for quotes
...how to coin juicy sound bites and get into nearly any publication in the world
...How to get the benefits of a $100,000 PR campaign — while spending 0 to $2400
...How to earn a five-figure monthly income by leveraging your book into an association or subscription Web site

Register or order the CD or MP3 recording

Six Ways to Get People to Say “Yes”

from Copyblogger by Dean Rieck


Getting people to say “yes” is the goal for any sales message. It’s what psychologists call “compliance.”

However, my first exposure to the idea of compliance was not in a psychology book, but beneath a tree decades ago when my grandfather, in a moment of playfulness, showed me something startling with a stick and a few red feathers.

http://adjix.com/2tn6

Get Free Publicity to Grow Your Business

with Susan Young

Most entrepreneurs would love to have someone else promote their business. What if you could have dozens of stories touting your services and/or products without your paying a dime? And what if that publicity was designed to make your phone ring with interested prospects calling you?

Many people believe that just writing an “announcement” press release and putting it on PRWire will get their phone ringing. Then they’re disappointed when nothing happens. They don’t understand how to get inside the media professional’s head to want to do a story.

Susan Young, award-winning media expert, will share her inside information learned from being a journalist and media expert. This program is designed for those who want to get “free press” and make more money now!

You will learn:
. how to create news and news releases to promote your projects
. key ways to write press releases and pitches that get covered
. the top 3 complaints of news decision-makers
. the inside mindset of reporters and producers
. top 10 do’s & don’ts of writing press releases that get noticed
. how to develop relationships with reporters so they welcome your contact
. 7 ways to get “free press”

Register or order the CD or MP3 recording
Date: Wednesday, January 21
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
Length: 60 minutes
Cost: $25

Powerful program helps you quickly get targetted traffic

I just heard about this: http://adjix.com/wsf

It's a slick piece of software which helpsyou get lots of targeted traffic from popularwebsites running Google Adsense.

Have you ever heard of Google Placement Targeting?

That's where you can advertise on otherpeople's websites for REALLY cheap.

This software makes that easy.

Check it out... I know you'll find itvaluable.

P.S If you're already running any kind of ads online, this is an absolute no-brainer:
http://adjix.com/wsf

Critical 2009 Wake Up Call for Your Small Business

From Kevin Hogan

Pay attention to this and it could be worth more than 100 K in the New Year. (Ignore it, and you DO put everything you own at risk for no good reason)

Yep, really...

I had the "protection epiphany" two years ago and I now have an attorney who after having slapped me silly has my corporate "life" set up the way it needs to be to protect from the looney tunes of the world.

I THOUGHT I had taken care of this 15 years ago.

I was 100% wrong.

I had my business incorporated, but I was not aware of a few small, but very Important things that are VITAL if you are ever sued or challenged. And no one will EVER ask for these things until it is too late. (there are about 7 crucial elements that are required and they should take under an hour a year if you have a system)

Look, you have either created your small business or soon will and man that is a GREAT THING to be on the path to a lifestyle of your own choosing. But there is a hidden predator waiting to attack you and take away your home and savings-- and your corporation is almost certainly not set up to defend against this attack.

(Apparently 95% of small business owners do not understand the simple steps they need to take to protect themselves from being slaughtered).

When you started your small corporation, you did it to get some obvious tax advantages so you could actually keep your money instead of sending it to the nearest bank as a bailout.... and that corporation CAN build a wall of liability protection around your personal assets.

Like the "What Happens in Vegas, Stays in Vegas" commercials, your Corp. is intended so that "What happens in the Corporation, Stays in the Corporation". But there is a huge gotcha…

So the data shows that 95% of all business owners are living with a false sense of security-- and are one lawsuit or one IRS action away from losing all of their protection, and maybe everything they own. (and you are probably one of the endangered ones, because no one else is telling you this stuff).

You don't want to lose everything in life and have to start all over again, especially not in this economy, with nothing to your name.

Now more than every, people are looking to steal what it yours and they are willing to go to significant lengths to get it when they see a low risk/high reward opportunity for themselves,.

My friend and Platinum Inner Circle member Rob Northrup is the owner of two real corporations and he has spent the last year doing the research and talking with business lawyers.

The result is a Clear, Concise, Step-By-Step system that can take any business owner by the hand and, no matter what condition your records are in, he can show you how to get them in proper order painlessly in under 8 hours, and for less than what one half-hour with an attorney would cost… (to do this the hard way would cost more than 4,000 and take a lot more time)…and not doing it at all, well....you get the idea.

It's the first week of the New Year and it is time to get this done NOW.

If you have a business, you absolutely owe it to yourself and your family to make sure that your business is protecting YOU.,..That's what it's there for in the first place....

Because Rob is my friend, and because I asked him....he is giving an incredible opp for my Readers to help them

Go here to read more and order the Corporate Veil Pro system at this one time price.

Rob is also doubling his GUARANTEE to a full 90 days to remove all the "risk," leaving just the reward of a strong wall of protection for your assets…


The system is 495.00 at Rob's website. We're going to put it in the store for 297 for the public and give you the coupon code "PROTECT" which you can use through January 12, 09 at 11:59 PM CST and take an extra 100 off leaving a miniscule 197.00. Good?

Get this great deal - Corporate Veil Pro System - here

Predictions for 2009

Mark Anderson, one of the tech industry’s favorite prognosticators, offered at least a glimmer of hopeful news at his annual “Predictions” dinner at the Waldorf Astoria.

http://adjix.com/v63i

7 Top strategies for Making 2009 Your Best year ever

It’s a new year.

So how will 2009 be different for you?

How will YOU be different?

What will you change, and what will you nurture and cultivate?

To finish the year well, you need to START well.

The first few weeks set the pace for the entire year to come.

How will you plan out and engineer your 2009?

Regardless of how you typically start the New Year, you’ll want to be on our webcast next Thursday.

We’ll give you the 7 Top Strategies for Making 2009 Your Best Year Yet.

I’ll even share with you my own personal strategies I’ll be using for my particular goals.

Being part of this (not cost) event will help you start the New Year with clarity, confidence and conviction.

Register today to be on the call and receive the bonuses we’ll be giving away.

http://SuccessNet.org/2009

Make it a great day–and a great year!
…………………………………………………………………………….
PS: You do NOT want to miss this so register today–phone lines are limited.
http://SuccessNet.org/2009
http://SuccessNet.org

Helping People and Companies Grow and Prosper Since 1995!

47 ways to help you keep your New Year resolutions

2009 promises to be a year of profound change. Millions of people around the world are having a tough time, but periods of dramatic upheaval are also the best time to start or grow a business. Extraordinary times create extraordinary opportunities.

Now we can’t help you lose 20 pounds or learn to play the violin. But if you want to increase your income, spend more time with your family, finally launch your online business, monetize your blog, or just get in better touch with your inner entrepreneur, here are some of the best Copyblogger posts of 2008 to help you do exactly that.

http://adjix.com/i7x

Navigating the challenges of today's economy - 2009

2008 Was The Year of The Rat … On To 2009

They don’t call 2008 “The Year of the Rat” for nothing. Although some small businesses will emerge from 2008 relatively unscathed by the financial turmoil, it is likely that most will be affected negatively as we move ahead into a recessionary economy and the perils of uncertainty in the global economy. This period is likely to last at least 1-2 more years and could go longer. Although new and great challenges are always coupled with new opportunities, my feeling is that the best small business strategy moving ahead is to cut your expenses as much as possible, assume the recession could last for several years and seek stability more than growth unless you can grow the business very inexpensively.

Rather than borrowing to grow, consider options where you can effectively monetize your own time and experience towards the longer term goals rather than take on more business development expenses (and thus usually more debt) as one tends to do in a normal business environment. Following are a few examples:

http://blogs.openforum.com/2008/12/31/ten-tiny-things-every-small-business-owner-should-do-in-2009/